Knowledge Hub

The Shelf Wizard blog on mastering Google Shopping strategies.

Maximizing E-commerce Success: Google Ads and Google Shopping Campaigns

August 19, 2024 | Nicholas Stankevich

Google Ads is Google's online advertising platform that allows businesses to create and display ads on Google's search engine and its advertising network. Previously known as Google AdWords, Google Ads provides businesses with a powerful tool to reach potential customers right when they are searching for products or services that the business offers. The platform operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their business, and ads are displayed to users based on those keywords.

Ultimate Guide to robots.txt: How to Optimise Your Site’s Crawl and Indexing

August 9, 2024 | Oscar Mărginean

In SEO, managing how search engines interact with your site is crucial, and the robots.txt file is a key tool in this process. This simple text file guides search engine bots on which pages to crawl and index. Properly configuring robots.txt can enhance your site’s visibility and prevent indexing of unnecessary sections. In this guide, we’ll cover the basics of robots.txt, how to set it up correctly, and best practices to optimise your site’s crawl efficiency and SEO performance.

Understanding Google Shopping Ads Campaigns: Strategies and Metrics

July 31, 2024 | Nicholas Stankevich

Google Shopping Ads campaigns showcase products with eye-catching visuals at the top of search results, and balancing tROAS (targeting specific ad spend returns) with a smart budget can keep your ad spend in check while maximizing profits. Think of it as optimizing your digital storefront with data-driven finesse to get the best bang for your buck!

How to Maximise your Google Shopping Listing Performance

July 30, 2024 | Oscar Mărginean

Google Shopping Ads is one of the key ways of increasing your sales and reaching more customers, and Google goes to great lengths to optimise what ad is shown to each potential customer. In this article we will look at what we can do to maximise the performance of your Product Listings once they are displayed to a potential customer.